Hwa Sook Lee Bora - the national multi award winning designer, is the conceptualiser at BORA. Designing for both BORA and BORA COUTURE ranges, she focuses not on current fashion, but future directions, maintaining the high standard which has been associated with the label BORA.

Having achieved Supreme status for both regional and interstate awards, Bora is recognised for her unique combination of textiles and design line. A purely individual approach is undertaken with every design.

Such awards include Supreme for the Retailers Association of Queensland, Supreme for Gold Coast Fashion Design Awards, Designer of the year at Golden Gown Awards - NSW, and again Supreme at Flair Fashion Awards NSW.